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the worked example

read a real report before you buy one

Not a screenshot, not a sample with the numbers taken out. The whole report at its own address, exactly as somebody who paid for it receives it.

Open the report

780 calls planned across 4 assistants, 774 returned. The six that failed are excluded from every figure rather than counted as zero, and the report says so on its own coverage line.

what is in it

six sections, and the order is the argument

What happened, then the proof, then what to do. A report that leads with a dashboard makes the reader assemble the argument themselves.

  1. 01

    The verdict

    One sentence saying what happened, with the figures beside it: how many answers named the brand, its weighted share, and how much of the scan actually ran. Then the first thing to do about it, before anything else.

  2. 02

    The receipt

    The exact question, the exact answer, the model that produced it and the day. Not a summary of the answer and not a score derived from it. This is the section other tools do not show, and it is the one a reader checks first when they doubt a number.

  3. 03

    Share of voice

    Who owns the category in these answers, led by a count you can verify by hand from the answers above. The percentage follows the count rather than replacing it, and it carries a confidence interval.

  4. 04

    Sources

    Every page the assistants cited to decide, and how often. This is the part that turns "why not us" into a list of pages that exist, which is something a person can act on this week.

  5. 05

    Findings

    What is actually wrong, each mapped to a probable cause and a discipline. When a cause falls outside what we do, the finding says so rather than stretching to fit something we sell.

  6. 06

    Method

    How many times each question was asked, what was excluded and why, and the limits of what the run proves. The same section says when two figures are too close to separate.

whose report this is

It measures Linear, who are not a customer and were not involved. Every figure on it is a recording of what a public assistant answered on a stated date, with the answer text attached so anybody can check it — including Linear.

We publish it because a product whose pitch is that it shows receipts cannot ask you to take the receipt on trust.

what it does not prove

One report is one moment, however deeply it is measured. It cannot show a trend, because a movement needs at least three snapshots separated in time. The report says that itself rather than drawing you a line through a single point.

Assistant answers vary by person and place. Two of our runs are comparable to each other because we measure the same way every time; neither is a screenshot of what you personally see.
when you want one

start with the free scan

The free scan is the same instrument on five questions and one assistant, with no account and no card. A full report is 149 USD, and its price comes off your first month if you subscribe within 30 days.

See pricing

Prefer to read the method first? How the numbers are made.

free scan

are you in the answer?

Five real questions against a live answer engine with web search on, each asked ten times. That is fifty real calls, so the report lands in under ten minutes rather than while you wait. You see every question before anything runs, and you get the answer text, who got named and the sources the engine read, not a score.

your site/what you sell/where your buyers are/the questions