the same question, asked the way you would ask it
Whether an assistant recommends you is one measurement. What changes by industry is which questions decide it, and what it costs you to be absent from the answer.
SaaS
Software is bought by shortlist, and the shortlist increasingly comes from an assistant rather than a search page. Being absent from it is not a ranking problem. It is not being considered.
Startups
Being unknown is not the same problem as being ranked badly, and it does not have the same fix. The first useful thing is knowing exactly who the assistants name in your category today.
Ecommerce
Product research now starts with a question rather than a query, and the answer names two or three products. That answer is a shelf, and either you are on it or you are not.
Agencies
Every client is going to ask this question within the year. The agencies that can answer it with evidence rather than an opinion will be the ones asked to do something about it.
Local business
People used to search and scroll a map. Now many of them ask, and get three names back. Being one of the three is the whole thing.