What you pay for, and what you do not.
The ladder is rows and refresh rate, not access. From the entry plan upward every plan carries every capability, because a locked feature teaches a customer the product is smaller than it is at the exact moment they are exploring.
Pricing pages are usually written to be difficult to compare. This one is written to be checked, so here is the shape in plain sentences before you look at a table.
What a slot is
A slot is one question asked in one market. You divide them however you like: fifteen questions in one country, or five questions across three countries, is the same number of slots. There is no separate market allowance, because markets multiply nothing — selling a count of them would be selling a multiplier as if it were a feature.
Why nothing is locked
Rank tracking, keyword research, domain overview, backlinks and the site audit are on every paid plan. What changes with the plan is how many rows a call returns and how often the reading refreshes. The single exception is the site audit on the free account: it is the one capability that touches somebody else’s server on request, so it does not run for an account nobody has verified.
What the cost is actually driven by
Engine calls. Every reading is a real call to a real engine and the raw response is stored, which is the expensive way to do this and the only way that produces evidence. Our own first full run measured 15 questions across 4 engines for $4.01 and stored 51 answers. We publish that because a vendor who will not tell you what a call costs has a margin to protect.
One-off reports, and when they are the right answer
Not everybody needs a subscription. If the question is "where do we stand before this board meeting", a single dated report answers it and a monthly commitment does not add anything. Tracking is worth paying for when you intend to change something and need to know whether it moved — which, honestly, is a smaller set of people than the ones who are curious.
The annual discount, stated plainly
Paying annually charges ten months and gives twelve. That is the whole mechanism. It is a discount for cash flow certainty, not a pressure tactic, and there is no countdown on it.
The short answers
How much does unbound geo cost?
There are subscription plans and one-off reports, and the current figures are on the pricing page rather than repeated here, so this page cannot go stale against them. The structure is what matters: you are buying slots and refresh rate, not access to features.
What is a slot?
One question asked in one market. Fifteen questions in one country and five questions across three countries cost the same, because there is no separate market limit — markets multiply nothing.
Are any features locked on the cheaper plans?
No. From the entry plan upward every plan carries every capability, and the ladder is rows per call and refresh rate. The one exception is the site audit on the free account, which is withheld because it fetches somebody else’s pages on request.
Is there a free plan?
There is a free scan that needs no account and no card and takes under ten minutes. It answers where you stand. It does not track changes over time, because a change is not reportable until the same questions have been asked at least three times.
Do I have to sign an annual contract?
No. Annual billing charges ten months and gives twelve, which is a discount for cash flow certainty rather than a lock-in, and monthly is available at the undiscounted rate.
Do I need a subscription, or is a one-off report enough?
A one-off report is enough if the question is where you stand right now. A subscription is worth it when you intend to change something and need to know whether it actually moved, which requires the same questions asked repeatedly with a variance test on top.
Find out in under ten minutes
One free check, no account and no card. You get the answers the assistants gave, not a score.
Every figure quoted here comes from a real question put to a real assistant, saved with the date and the assistant that answered it. This piece was written to answer the search "unbound geo pricing".